Cookies, what are they?
Cookies are the small piece of code which are stored in the visitor’s computer. They help the website to remember the visitor when they revisit or go to any another page of the website. For this, it required to collect certain basic information on its visitor.
Cookies perform various tasks which makes your website experience smoother and more interactive. For instance, they are used to remember you, your preferences on the website, contents of your shopping baskets, and to help you navigate between pages more efficiently. They also help ensure that the advertisements that you see online are more relevant to you and your interests.
In general terms, cookies perform 4 different functions. ‘Strictly Necessary’, ‘Performance’, ‘Functionality’ and ‘Targeting or Advertising’ functions.
Strictly Necessary Cookies are essential to navigate around a website and use its features. Without them, you wouldn’t be able to use basic services. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Performance Cookies helps to gather data about visits to the website, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from.
Functionality Cookies allow users to customise how a website looks for them: they can remember usernames, language preferences and regions, and can be used to provide more personal services like local weather reports and traffic news.
Advertising and Targeting Cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement and be used to chart the effectiveness of an ad campaign by tracking users’ clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator’s permission but can be placed by the operator themselves. They can remember that you have visited a website, and this information can be shared with other organisations, including other advertisers. They cannot determine who you are though, as the data collected is never linked to your profile.
We use Strictly Necessary, Performance & Advertisement Cookies for various reasons. This allows us to serve you content personalised to your own specifications and hopefully improving your overall experience of the website.
Amongst other things, the cookies we use allow us to calculate the number of visitors we have and how long they stay on our site, which articles they have been written. Mainly for statistical needs to understand the user behaviour, provide you content according to your liking and improve our website.
Managing Performance Cookies
It is possible to opt out of having your anonymised browsing activity within websites recorded by performance cookies.
“the-phantom.co.uk” use “Google Analytics” and you can opt out of their cookies by clicking on the relevant links. Please note that this will take you to the relevant website and generate a ‘no thanks’ cookie, which will stop any further cookies being set by Google Analytics.
Don’t forget that by not allowing performance cookies, this stops us from being able to learn what people like or don’t like about our website so that we can make it better.
We need money to run/maintain this website so that we can provide our visitors content for free. For this reason, we advertise on our website through Google AdSense that are tailored to your interests and reading behaviour. This allows us to generate income when you click on any of the ads on our website. We sometimes include links on our site to goods and services offered by third parties and we may be paid some commission if you subsequently decide to make a purchase. Cookies may be used to track your visits to third-party sites to help ensure that we are paid the correct amounts. Please note that these commercial arrangements do not influence our content in any way.
We believe that your experience of the site would be adversely affected if you opted out of the cookies we use.
Managing advertising cookies
We advertise on our website through Google AdSense. Please note that if you want to opt out of receiving targeted advertising, this does not mean that you will not receive or receive less advertising when you use our website. This just means that the advertisement you see will not be as customised to your preferences.
You can visit following consumer advice sites. These sites will help you to give a list of all cookies that are currently set on your device and how to opt out of each of them. Please note that this list will contain more networks than just found on “the-phantom.co.uk”.
How Can I Manually Control Cookies?
You can manually change or delete the cookies through your internet browser settings. In this way, you can see what cookies you have individually, block third-party cookies or may delete cookies from the certain website.
Please visit the following links for more browser-specific information of the most common internet browser used around the world.
Should you have any question, please do not hesitate to contact us via our Contact Us page or send us an email on email@example.com.